TikTok has introduced its in-app shopping service, TikTok Shop, in Spain and Ireland. This launch marks the platform’s first step toward expanding its e-commerce presence in Europe. Users can now buy products directly within the app and engage with creators and businesses in real time.
Exclusive Opportunities for Local Sellers
For now, only businesses based in Spain and Ireland can sell through TikTok Shop. Available products include electric fryers, health supplements, and more, with prices ranging from €3 ($3.16) to €60. The new feature blends online shopping with social media interaction, making it convenient and engaging for users.
TikTok reports 20 million monthly users in Spain. To ensure secure transactions, the company partners with trusted third-party payment providers.
TikTok plans to extend its shopping service to France, Germany, and Italy soon. This expansion helps ByteDance, TikTok’s parent company, diversify its markets amid challenges in the United States, where potential bans threaten operations.
