Meta and Google are opposing a new media charge introduced by Australian regulators. They argue that their current contributions already provide significant support to local journalism. Both companies are now questioning the sustainability of this additional financial demand.

Meta Highlights Its Role in Publisher Revenue

Meta, the parent company of Facebook, argues that its platform drives significant value for Australian publishers. In 2023, Facebook’s Feed delivered more than 2.3 billion free clicks to Australian media websites. This traffic generated an estimated 115 million Australian dollars, or $73 million, in publisher revenue.

In a March blog post, Meta Australia emphasized these contributions, portraying them as essential for local journalism. The company maintains that its free traffic has consistently supported Australian publishers without requiring extra costs. Meta insists this commitment demonstrates its ongoing value to the media ecosystem.

Google Questions the Future of Media Deals

Google, which has been a major partner for Australian media outlets, highlights its strong track record of collaboration. Since the 2021 media bargaining code, Google has signed agreements with more than 80 Australian news organizations. These deals have provided vital financial support for journalism and created stable partnerships.

The new charge, however, has caused Google to reconsider these agreements. Previously committed to renewing its deals, the company is now expressing doubts about the additional financial strain. Google is reassessing how this change will impact its partnerships and broader involvement with Australian media.

Both Meta and Google stress the importance of their current contributions to journalism. They caution that the new charge could disrupt existing support systems and discourage further investments. As Australian regulators push for increased financial commitments, the decisions made by these tech giants will have lasting effects on digital journalism in the country.