Nike has confirmed that it will raise prices on several products starting June 1. The price hike will affect a range of shoes and clothing items, with increases expected to range from $2 up to $10 depending on the product. Nike says this move is part of its usual “seasonal planning” strategy and is not a direct response to any recent trade tensions or tariff measures.
Price Increases Target High-End Footwear and Select Apparel
The price increase will mainly impact Nike footwear priced above $100. These shoes could see a price bump of up to $10. In addition, some clothing items and sports equipment will face hikes ranging between $2 and $10.
However, not all Nike products will become more expensive. Popular shoe models such as the Air Force 1, which has a large fan base, will avoid any increase. Similarly, Nike footwear priced under $100 will keep current prices. The company also confirmed that children’s shoes, Jordan-branded gear, and accessories will not be affected by this change.
A Nike spokesperson said the company regularly reviews pricing strategies and adjusts as part of broader seasonal planning. They emphasized that these decisions reflect internal business factors and global market conditions, rather than specific trade disputes.
Nike Rejoins Amazon as U.S. Trade Tensions Continue
In a related move, Nike announced it will resume selling products directly through Amazon in the United States. This is a reversal of the company’s 2019 decision to pause the partnership, which was intended to focus sales on Nike’s own retail stores and official website.
The return to Amazon shows a shift in Nike’s digital retail strategy. Industry watchers note this is likely a way for Nike to broaden its reach and better compete with rivals in a challenging market.
Ongoing U.S. Trade Disputes Weigh on Sportswear Industry
Nike and other sportswear companies face ongoing pressure from unsettled U.S. trade policies under the Trump administration. Earlier this year, the U.S. government proposed a set of “reciprocal tariffs” targeting imports from several countries, including China, Vietnam, and Indonesia—major production hubs for Nike products.
Although these tariff hikes have been temporarily paused during a 90-day negotiation window that ends in early July, uncertainty remains high. Sportswear brands are preparing for the possibility that tariffs could resume if talks fail.
In April, Adidas warned that new import taxes could force up prices on trainers in the U.S. market. UK-based retailer JD Sports also noted that higher prices might reduce customer demand, making sales growth harder to achieve.
Asian Manufacturing Centers Face Heavy Tariff Pressure
Nike’s products are mostly made in Asia. Vietnam, Indonesia, and China are key manufacturing countries, with U.S. import tariffs ranging between 32% and 54%. These tariffs significantly increase costs for companies importing goods into America.
President Trump has criticized these countries, accusing them of unfair trade practices and exploiting U.S. consumers. Such disputes complicate supply chains and force companies like Nike to reconsider pricing, sourcing, and distribution strategies.
Declining Sales Challenge Nike’s Premium Pricing Model
North America remains Nike’s biggest market, accounting for a large share of total sales. Yet recent declines in consumer demand have challenged the company’s ability to hold full prices on products.
Nike’s decision to raise prices on select items reflects a balancing act. The company wants to maintain its premium brand image while responding to higher costs and shifting market dynamics.
The renewed partnership with Amazon also shows Nike’s willingness to adapt to changing retail trends. By expanding online distribution channels, Nike aims to reach more customers and offset some pressure from the tariffs and economic uncertainties.
