Diversity, Equity, and Inclusion (DEI) programs once gained strong corporate support. Now, many major companies are reversing course. Political changes, particularly under Donald Trump, are driving this shift.

Following George Floyd’s death in 2020, US corporations pledged billions to DEI initiatives. These programs aimed to improve workplace diversity and reduce discrimination. Tech leaders like Google, Meta, and Amazon took a strong stance. However, many companies saw DEI more as a branding opportunity than a long-term strategy.

With Trump back in office, priorities changed. He criticized DEI as unfair and harmful to white, heterosexual men. His administration quickly dismantled federal DEI policies and pressured businesses to follow suit.

Google, once a DEI advocate, quietly dropped its diversity goals. Its parent company, Alphabet, pointed to government contracts as a reason for the shift. Meta ended DEI programs in hiring and training, while Amazon removed inclusion-focused policies. Other major tech firms quickly adjusted their strategies.

Despite the changing landscape, some businesses refuse to abandon DEI. Apple, Microsoft, and Cisco stand by their initiatives. Retailer Costco and social media platform Pinterest also reject the rollback. They argue that diversity improves workplace engagement and boosts business success.

As DEI policies face increasing opposition, corporate America remains divided. While some companies retreat, others stay committed to inclusion and representation.