Airbnb has launched a redesigned mobile app that allows travelers to book personal chefs, massages, trainers, and other lifestyle services alongside traditional home rentals. The company aims to offer more than just lodging by combining hotel-quality services with the spaciousness of its rental homes.

This update arrives amid concerns about slowing bookings in the United States and growing regulatory challenges. Economic uncertainty caused by unpredictable U.S. trade policies has affected consumer confidence. Since 2008, Airbnb has served over two billion guests worldwide, but many cities are tightening regulations on short-term rentals, which puts pressure on the company’s core business model.

The new services include luxury options such as spa treatments, photography sessions, and beauty services available in 260 cities globally. Prices start below $50, making these offerings accessible to a broad range of travelers. These services are not limited to Airbnb guests but are also open to outside users seeking premium experiences. The app now features an improved “experiences” tab that makes it easier to book customized activities and curated tours.

Airbnb first introduced the experiences feature in 2016 to meet evolving tourist demands for personalized travel. The updated app also includes an “originals” section offering exclusive experiences with high-profile global events. Examples include playing volleyball in Rio with an Olympian or spending a day with an NFL star, attracting travelers looking for unique and memorable trips.

With this app redesign, Airbnb is positioning itself to meet the growing demand for personalized and creative travel experiences by blending the convenience of hotel services with the comfort of home rentals. The company’s move reflects broader trends in the travel industry, where consumers seek both comfort and authenticity in their trips.