Google has launched a new AI-powered mode within its main search engine in the United States. This feature adds chatbot functions directly into the Google Search bar, aiming to offer users a more interactive and expert-like experience when searching online. The announcement came during Google’s annual developer conference held in Mountain View, California.
The new AI Mode is part of Google’s strategy to stay competitive against growing AI platforms such as ChatGPT. By integrating the Gemini chatbot, Google hopes to deliver clearer and more detailed responses to user queries. The AI is designed to handle longer and more complex questions, improving the overall search experience.
In addition to AI Mode, Google revealed new smart glasses created in partnership with Warby Parker and Gentle Monster. These glasses include cameras, microphones, and audio output, placing Google in competition with Meta’s smart eyewear developed with Ray-Ban. Google also plans to introduce a subscription-based AI tool that aims to enhance user productivity and customization.
Experts have noted that embedding chatbot features into Google’s services was expected and will likely reduce the need for users to visit multiple websites. This change may encourage more direct and detailed questions, resulting in less time spent manually browsing the web.
The integration of AI into search could impact Google’s advertising model, which relies heavily on user clicks. While AI can improve the accuracy of answers, it may reduce the number of clicks on ads, potentially affecting revenue. This development comes as Google faces legal challenges regarding its search monopoly in the United States, which could influence its business operations.
Google has had mixed results with earlier AI features such as AI Overviews, which summarize search results and handle over 1.5 billion queries monthly worldwide. Although generally successful, some users reported unusual responses, but Google classified these as isolated cases. The company says AI Overviews have contributed significantly to growth in key markets like the U.S. and India.
Google’s new AI Mode represents a significant step in the evolution of search technology. By integrating advanced chatbot features and exploring new AI tools, Google aims to maintain its lead in the search market and transform how people find and interact with information online.
