American grocery stores stock shelves with European jams like Bonne Maman and St. Dalfour. These brands are part of over $200 million in fruit preserves shipped from Europe to the United States each year. Yet, finding American-made jams in European supermarkets is almost impossible. The United States exports less than $300,000 in jams to Europe annually.

The reason? High tariffs. JM Smucker, a major American jam company, says the European Union’s 24% import tax on jam blocks US products from competing fairly. In contrast, the United States only imposes a 4.5% import duty on European jams.

Smucker has sent a letter to the White House, demanding action. The company wants reciprocal tariffs to reduce Europe’s trade advantage. Smucker says American businesses cannot compete when the rules are unfair.

The Push for Higher Tariffs

The debate over trade tariffs has become a major issue in the United States. Former President Donald Trump pushed for stronger tariffs on foreign goods. He argued that higher tariffs would protect American workers and businesses. But many economists and business leaders worry that tariffs could hurt consumers by raising prices.

Despite these concerns, many US companies support stronger trade rules. Hundreds of businesses have submitted appeals to the White House, asking for protection against foreign trade barriers. A decision on new tariffs is expected by April 2.

Industry Groups Call for Trade Reform

Many American industries face high foreign tariffs. Apple growers say India, Brazil, and Thailand charge high import taxes on their fruit. They also criticize Australia’s strict sanitary rules, which make it hard to export American apples.

Other industries have similar problems. Streaming services like Netflix complain about digital tax laws in Canada and Turkey. Oil companies argue that Mexico forces partnerships with its state-run energy company. The White House has also pointed out Brazil’s 18% ethanol tax and Europe’s 10% car import tax. In comparison, the United States charges only 2.5% on ethanol and vehicles.

Trump’s “Liberation Day” and Business Concerns

Trump has called his tariff plan “Liberation Day.” He says new tariffs will make trade fairer for American businesses. He also argues that foreign governments should lower their tariffs or face consequences.

However, some businesses worry about the risks. Many fear that higher tariffs could lead to retaliation from other countries. This could hurt exports, raise costs, and make goods more expensive for consumers.

At a recent trade meeting, Trump introduced new auto part tariffs and told reporters, “We’re going to be nice. People will like it.” However, some business leaders disagree.

Uncertainty Over Trade Policy

Some experts question Trump’s real goal with tariffs. William Reinsch, a trade policy expert, says Trump’s message changes often. Sometimes he talks about revenge, other times about creating jobs. This uncertainty confuses businesses and makes it hard to plan.

Companies now request selective tariffs. They want protection from unfair trade but fear broader restrictions. For example, NorthStar BlueScope Steel asked for higher metal tariffs to protect US workers. But they also requested an exemption for imported raw materials.

The Consumer Brands Association, which includes Smucker, warns against sweeping food tariffs. They say tariffs on key imported ingredients—like cocoa—would raise costs. Tom Madrecki, a supply chain expert, said at a trade forum, “We want fair trade, but this approach may do more harm.”

Republican Support for Tariffs

Despite concerns, many Republicans still back Trump’s tariffs. Former Commerce Secretary Wilbur Ross called April 2 a turning point. He said tariffs help boost American production and bring in government revenue.

Texas Representative Jodey Arrington admitted that some industries might suffer short-term losses. But he believes in the long-term benefits for American workers and manufacturers.

“We aim to reset trade rules so everyone plays fair,” Arrington said. “That way, everyone benefits.”

With April 2 approaching, businesses and policymakers await key tariff decisions. If the White House raises tariffs, American businesses could see short-term relief. However, retaliation from foreign countries could lead to higher costs and economic uncertainty.

Smucker’s push for fairer jam tariffs is part of a bigger debate on global trade fairness. Whether tariffs will help or hurt the US economy remains to be seen.