Hyundai Motor Company has appointed José Muñoz as its new co-CEO and president, effective January 1, 2025, marking a significant step in the company’s expansion strategy. Muñoz, the first foreigner to lead the South Korean automaker, will work alongside Euisun Chung and Lee Dong-seok to oversee Hyundai’s global operations. His primary focus will be on strengthening the company’s presence in North and South America, while also driving advancements in electrification, hydrogen technology, and next-generation mobility.

Muñoz joined Hyundai in 2019 and has held various key roles, including global chief operating officer and president of Hyundai and Genesis Motor North America. Under his leadership, Hyundai achieved record sales and improved performance across both its Hyundai and Genesis brands. His track record of success has positioned him as a key player in the company’s ongoing efforts to solidify its global position in an increasingly competitive market.

As the automotive industry faces significant challenges, such as rising costs and changing consumer demand, Muñoz’s experience is expected to help Hyundai adapt to the shifting landscape. His appointment also comes at a critical time, as the company continues to expand its footprint in the growing electric vehicle market and beyond.

Muñoz expressed his excitement for the role, emphasizing the importance of a talented team and his commitment to continuing Hyundai’s growth trajectory. With a focus on customer satisfaction and innovation, Muñoz aims to steer Hyundai into the next phase of success.